REAL Story

We exist to empower your limits, illuminate your potential and optimise your performance. Inspired by boxing, REAL is a high-performance sportswear brand, pushing you forward as one, body and mind, towards your fullest potential. 

The Story

Boxing is as much mental as it is physical.

Explore The Range 


We believe the combination of mental and physical strength is where your performance potential lies. Unify body and mind to realise the Power of One.


Boxing is as much mental as physical. Encountering the mental side of boxing revealed that my greatest opponent was my inner me. Anxiety and doubt accompanied me to the ring and I would question whether I was cut out for the fight.

Competing was a way of proving to myself I had what it takes: an urge that was too loud to silence. Each time I didn't get hurt, I grew in confidence. Fear and adrenaline turned into excitement and exhilaration, leaving me uplifted and empowered. It was irresistible. My journey to the ring buoyed my self-esteem and self-awareness – with a desire to test my limits further, to find out how much more I was capable of. REAL is the result: a brand focused on empowering the individual and actualising their performance potential by overcoming self-limiting beliefs.

What I wear elevates me - It matters. I wanted to create something exceptional: A brand that customers can rely on to inspire untapped potential, with a focus on mentality and self-mastery. REAL is a formula of advanced materials, optimal form and function, best-in-class manufacturing with technical features and an inspiring aesthetic, styled by understated sophistication. REAL wants everyone to catch that same indescribable feeling.

Inspired by boxers, our performance pieces combine technical design thinking with luxurious and advanced fabrics to create fine apparel, allowing you to live in the immediacy and the fullness of every moment.

What I wear elevates me - It matters.

Max Fraser, Founder of Real.
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