REAL Story

We exist to empower your limits, illuminate your potential and optimise your performance. Inspired by boxing, REAL is a high-performance sportswear brand, pushing you forward as one, body and mind, towards your fullest potential. 

The Story

Inspired by boxers, REAL exists to empower your full potential. Boxing is as much mental as it is physical. 

Explore The Range 

POWER OF ONE

We believe the combination of mental and physical strength is where your performance potential lies. Unify body and mind to realise the Power of One.

FOUNDER STORY

Boxing is as much mental as physical. Encountering the mental side of boxing revealed that my greatest enemy was my inner me. Anxiety and doubt accompanied me to the ring and I would question whether I was cut out for the fight.

Competing was a way of proving to myself I had what it takes: an urge that was too loud to silence. Each time I did not get hurt, I grew in confidence. Fear and adrenaline turned into exhilaration, leaving me uplifted and empowered. It was irresistible. My journey to the ring buoyed my self-esteem and self-awareness – with a need to test my limits, to find out how much more I was capable of. REAL is the result: a brand focused on empowering the individual to seek their limits.

I wanted to create something exceptional: a brand that invokes untold potential in every athlete with a focus on mentality and self-mastery. REAL is a formula of advanced materials, optimal form and function, best-in-class manufacturing with technical features and an inspiring aesthetic, styled by understated sophistication. 

Inspired by boxers, our performance pieces are engineered with advanced materials and unparallelled fabrics from across Europe, to accommodate vigorous movements and heavy perspiration. Functionality and enduring form are at the heart of our construction.

What I wear elevates me. It matters.

Max Fraser, Founder of Real.
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