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Mindset, Motivation and Mental Health

REAL TALK with ZAND Elphinstone

REAL TALK with ZAND Elphinstone

REAL TALK with ZAND Elphinstone

REAL TALK with ZAND Elphinstone

MF: Tell me about your day-to-dayAE: Half of my day is spent helping men live happier lives through coaching and personal development retreats, which I currently fund by doing some environmental co...

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NEW YEAR - NEW GEAR

NEW YEAR - NEW GEAR

Nothing helps cement our intent like fresh, new gear.  Nothing compliments our motivation better than clean and comfortable new sportswear - That reassuring ease of atheltic movement and feeling o...

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JANUARY MENTALITY

JANUARY MENTALITY

It is good to have an end to journey toward; but it is the journey that matters, in the end.     January begins and there's no spark. All the excitement of New Year intentions and motivations for ...

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2025 REFLECTIONS - MESSAGE FROM THE FOUNDER

2025 REFLECTIONS - MESSAGE FROM THE FOUNDER

I have always felt the same excitement as a kid in a sweet-shop when shopping for sportswear. Fascinated by the feelings of confidence and power these clothes invoke, they have always inspired the ...

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THE MAGIC IN THE FORMULA

THE MAGIC IN THE FORMULA

"How do we make your favourite pieces so good?" You likely know that our fine British menswear is inspired by the artistic and unrestrained movement of boxers. Allowing you full athletic freedom to...

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THE FASHION OF FIGHTING - A NEW ARENA

THE FASHION OF FIGHTING - A NEW ARENA

Boxing is no stranger to fashion, but in recent years we’ve seen some of boxing’s biggest names don customised outfits from fashion’s most illustrious and recognisable brands. Both fashion and pugi...

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REAL MOVEMENT CLUB

REAL MOVEMENT CLUB

In a fast-moving world, movement brings peace. We live in an 'attention economy' that competes for our availability. We spend most of our time in a state of alertness and this diminishes our abili...

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NOVEMBER IS MEN's MENTAL HEALTH AWARENSS MONTH

NOVEMBER IS MEN's MENTAL HEALTH AWARENSS MONTH

November 2025, much like November last year and the 21 Novembers preceding, has been a month dedicated to building awareness of Men's health issues, spanning mental health and suicide prevention, p...

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HUMAN BIOLOGY with BLAKE MOWATT

HUMAN BIOLOGY with BLAKE MOWATT

Blake Mowatt has a deep knowledge of the science behind diet and the human gut, with a first class bsc in human nutrition from South Bank University. He is a personal trainer with years of experien...

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CAN MOVEMENT REGULATE YOUR MENTAL WELLBEING?

CAN MOVEMENT REGULATE YOUR MENTAL WELLBEING?

REAL fights for enhanced mental wellbeing through physical action. We believe that nothing regulates our mentality and emotions better than our physicality. We have a choice - we are in charge. In ...

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