Article: THE MAGIC IN THE FORMULA

THE MAGIC IN THE FORMULA
"How do we make your favourite pieces so good?"
You likely know that our fine British menswear is inspired by the artistic and unrestrained movement of boxers. Allowing you full athletic freedom to perform in the immediacy of every moment.

What you might not know is that we design and develop all of our own products, over a period of 12-18 months, giving us time for three iterations before we're ready to produce the quality, consistently, that we're happy to share.
Our first run of the Flyweight 2:0 tee was made available in Blue and Silver (pictured: above). Having sold out, we widened the range of available colours, bringing you Graphite and Lavender (pictured: below).

It's a similar story with our Uprise shorts - we first made these in Pine Green, which you showed us you liked, so we re-stocked and widened our palette releasing Navy Blue (Pictured: below).

You’ve told us what your favourite REAL products are and thank you for sharing what you think of them too!

We're delighted you've come to know the consistent quality of our performance-led sportswear. And having sold out again, we're re-stocking for you.
Our precise training pieces are all predicated on being comfortable over any distance and any duration.

To be comfortable we begin with sourcing marquee materials from European mills, predominantly Italian. We want fabric that is comfortable on the skin, further complimented by being light and with a breathable structure. We then apply a wick-enhancing agent and an antibacterial finish to prevent the build up of odours.
The result is smooth-on-the-skin training gear that feels light on the body. Then we apply our signature details like laser-cut ventialtion eyelets under the arms or bonded hems so there's no clinging or chafe. The bonded detail also has a clean aesthetic.

All of our manufacturing takes place in Portugal, North of Porto. This is where Europe's most sophisticated and innovative garment construction takes place.

Having sourced fine materials, human hands guide a skilled assembly process to ensure our products remain light and are built to last. In spite of advanced machinery, the artisinal craft in our production process remains.
We are so grateful that you have recognised the consistent quality of what we do and we're delighted to be re-stocking for you.
Here's to 2026!








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