WHY REAL? BY MAX FRASER

Exercise and movement has always centred me, mentally and emotionally. I enjoy going into my body and emptying my mind - it is active meditation. The older I get the more I appreciate the joy of unencumbered movement - enlivening every part of my body, getting every muscle activated, connected and coordinated. In doing so I am reminded that we live in our bodies, not just our minds and that movement is what we are designed for.⁠

⁠Unencumbered movement and an empty mind allow me to live in the fullness of each moment. ⁠
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When I exercise or move I feel a great sense of individual freedom - a freedom to express myself, a rarity in a society often found wanting of 'shoulds' and prescribed behaviours. Exercise and movement are a ritual for me to express my intentions physically and this practice builds great self-confidence. It's a ritual I enjoy regularly!⁠
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Exercise and movement gives me a sense of agency - I am in control. When either my skill or my will meets resistance, I find out how much I want to push for the desired outcome. This is very empowering and helps me overcome self-limiting beliefs.⁠

⁠It was when I encountered the duress of boxing that a deep appreciation grew for how influential our minds are in accomplishing hard things. And this is where the vision for REAL is anchored - we exist to inspire in our audience a curiosity in how much better they can be, mentally, physically and emotionally through physical action. We are for those quietly forging physical, mental and emotional wellbeing. A determined, continual pursuit of better for ourselves, our community and our garments.⁠

"What you wear matters - it elevates you"

- Max Fraser

Exercise is such a potent and natural force for good. As information and intelligence become the domain of computers, we place an increasing value on the human abilities that cannot be automated: physicality, mentality and emotion. Be you - be REAL.